As we await the party manifesto’s, spare a thought for the party spokespeople that are getting tripped up during live interviews when questioned about the costings behind their policy announcements. It happened this morning on Nick Ferrari’s breakfast show on LBC radio.
Numeracy matters. Numbers matter. Numbers can make or break your message.
Watch the full interview between Defence Secretary Grant Shapps and LBC presenter Nick Ferrari where the minster mistook £425,000 (425 thousand) for £425,000,000 (425 million). The relevant exchange starts at 06.10 and runs until 06.55.
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